Privacy Policy

Effective December 2, 2019

About the Vitamin and Me Privacy Policy

Vitamin and Me, LLC. (“We” or the “Company”) respects your privacy and is committed to protecting it through our compliance with this policy. This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit the Vitamin and Me website (the “Vitamin and Me Site” or the “Site”) and our practices for collecting, using, maintaining, protecting, and disclosing that information. We hope that reading our Privacy Policy helps you understand how we manage information about you and the measures we take to protect it.

Except where noted, statements in this Privacy Policy, with respect to the Vitamin and Me Site, apply to both our web and mobile applications, and any tools or applications contained within the Vitamin and Me Site. By downloading, accessing or using these applications, or providing information to us in connection with them, you agree to the terms and conditions of this Privacy Policy, so please read on carefully.

How We Collect and Use Your Information

Vitamin and Me may collect a variety of information about you during the use of the Site. We collect this information to improve your experience on the Site through relevant content tailored to you. This information may be used to recommend care, to remember your user preferences, for marketing purposes or for other uses detailed below.

Personal Information

When you sign up to use the Vitamin and Me Site, we may ask you for Personal Information. “Personal Information” means information that we can use to identify or contact you, such as your name, address, telephone number or email address. We may combine the information you submit under your account with information you enter later to provide a better experience and to improve the quality of our services. For certain services, we may give you the opportunity to opt out of combining such information. We may also contact you regarding updates about our service, including relevant changes to this policy. We will not disclose Personal Information to third parties without your consent, or as provided for later in the “Sharing Your Information” section of this Privacy Policy.

Health Information

As you use the resources and tools on the Vitamin and Me Site, the Company will collect self-reported health information (such as symptoms you identify), non-personally identifiable demographic information (such as age and gender), and past medical history. We collect this information in order to provide you with more relevant health information and to improve our care recommendations. We will also use this information in an aggregated, anonymized format to analyze user behavior and activity on the Vitamin and Me Site and to improve the Vitamin and Me Site (e.g. refining our diagnostic match algorithms). Specifically, we use Google Analytics to monitor and analyze traffic to our Site. You can find more information about how we use Google Analytics in our Cookie policy at In some cases, health information may be linked to your Personal Information only for your convenience to prevent repeat entry and allow you to document your usage of the Site.

Non-Personal Information

In order to improve the usefulness of the Vitamin and Me Site, our servers automatically collect information about your interactions on the Site, including, without limitation, search terms, internet protocol address, browser type, browser language, zip code, and the date and time of your request.

User Communication

When you send email or other communications to Vitamin and Me, we may retain those communications in order to process your inquiries, respond to your requests and improve our services. We may use your email address to communicate with you about our services.

How We Handle Privacy and Security Internally

Vitamin and Me seeks to use reasonable physical, technical and administrative measures to protect Personal Information and health information under our control. Unfortunately, no data transmission over the internet or data storage system is guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the “Contact Us” section below.

Changing or Removing Your Information

If you want to update or remove the Personal Information that you have provided to us, you may do so through the relevant forms on the Site. If you would like to delete your Personal Information from our systems, you should contact us following the directions in the “Contact Us” section. We will respond to you within a commercially reasonable timeframe.

If you are not a registered user and would like your session information deleted from our servers, please include your IP address and the date of access, or the session ID associated with your visit (which you can find in your cookies) when you contact us (see “Contact Us” below for details).

California Civil Code Section § 1798.83 permits users of our Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to us or write to us at the address indicated in the ‘Contact Us’ section of the Site.

Sharing Your Information

We only share Personal Information with other companies or individuals outside of Vitamin and Me, LLC. in the following limited circumstances:

We have your consent. We require opt-in consent for the sharing of any sensitive Personal Information.

We have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) enforce applicable Terms and Conditions of Use, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of the Company, its users or the public as required or permitted by law.

If the Company becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, the Company shall have the right to transfer your information in connection with that transaction. We will provide notice on the Site in the event of such a transfer.

We may share non-identifiable user information with affiliated companies. This includes, but is not limited to marketing agencies, payers, providers, and hospitals.

Third Parties

This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties operating any software application or website to which the Vitamin and Me Site contains a link. The inclusion of a link on the Vitamin and Me Site does not imply endorsement of the linked software application or website by us or by our affiliates.

Use of Application by Minors

The Vitamin and Me Site is not directed to individuals under the age of eighteen (18), and we request that such individuals do not provide Personal Information through the Vitamin and Me.


Vitamin and Me is controlled by us from the United States; accordingly, this Policy, and our collection, use and disclosure of your Personal Information and health information, is governed by U.S. law, and not by the laws of any country, territory or jurisdiction other than the United States. We do not represent or warrant that the Vitamin and Me or any functionality or feature thereof is appropriate or available for use in any particular jurisdiction. Those who choose to access or use the Vitamin and Me Site do so on their own initiative and at their own risk, and are responsible for complying with all local laws, rules and regulations. By using the Vitamin and Me Site and submitting any Personal Information or health information, users from outside the United States acknowledge that Vitamin and Me is subject to U.S. law and consent to the transfer of Personal Information and health information to the United States, which may provide a different level of data security than in their country of residence, and waive any claims that may arise under their own national laws.


If you have questions regarding our use of Cookies, please visit our Cookie Policy page at

Changes to this Policy

Please note that this Privacy Policy may change from time to time. We will post any Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes).

Contact Us

If you have any questions about this Privacy Policy or have requests pertaining to your data, please contact us by e-mail at

Please note that e-mail communications are not always secure. Please do not include health information, credit card information or other sensitive information in your e-mail messages to us.


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